Salzburger Land - my most visited area in Austria
Salzburger Land has been among of my first clients in Europe and we have done almost yearly projects together ever since. The state has great outdoor, spa, adventure and (winter-) sports offers and is always on the forefront with its marketing concepts to promote them. Due to the different themes each season, there have been endless amounts of possibilities for me to get great content for their marketing which makes me like coming back again and again.
Adventure-based content
The region is fortunate to have a broad variety of outdoor activities to offer that can all be well combined in various content formats.
Storytelling through adventures
Working with athletes
Over the past few years I have worked for many outdoor/ adventure companies, camera brands and tourismboards that all -at some point- had (extreme) action sports on their agenda. Some clients brought in professional athletes and some didn't. Guess which projects were far more successful?
It is a game changer
Four seasons
It is always fascinating to see how different seasons give certain locations not only a different look but also other characters. By playing with this finding, we could identify even more ways to target audiences more precisely.
Same places, different looks
Working Hours
Everyone knows that the weather can be unpredictable in the mountains. Staying alert, showing up early and staying up late is mantadory. Not everyone wants to commit to that but those who do will get rewarded.
Motivation is everything
Location Scouting
I tent to arrive early to my jobs if possible. Getting into this tunnel view mode in which I draw pictures and scenes in my mind for each spot I see is the first step of what I will be able to deliver at the end of the job.
On of many hobbies...
Connecting with other creators.
The benefit of working with other creators is, that not only your content pieces will be filled with life because you can show emotions and the people behind the adventures but also your creativity will be extended by the ideas of the others.
Extended creativity
Stamina
Projects here in Austria are also a great cardio workout. 25k+ steps each day isn't unusual and perks are, I get to capture a lot of great content at many locations that tend to be a little harder to reach.
What my daily step counter says
Sigmund-Thun Klamm
Sunset Hike in Zell am See / Kaprun
Peter-Wiechenthaler Alpine Hut
Gießner Almen Leogang
Winter over Zell am See
Ski Tour - Zell am See
Sigmund-Thun Klamm
Mooserboden high mountain reservoirs
Mooserboden high mountain reservoirs
Mooserboden high mountain reservoirs
Thank you to all partners, clients and friends. None of the road trips would be as great without you!
Do you have questions related to Content Creation and marketing for your destination, resort or company? Contact me now and I will get back to you within 48 hours.
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