California Roadtrip Project

w/ VisitCalifornia & @ZannaVanDijk IG-Story-Zanna-van-Dijk IG-Story-2-Zanna-van-Dijk

Golden-Gate-Bridge-night California - The Road Trip Republic California has its own marketing campaign to promote road trips within the state with pre-defined routes like the "Born to be Be Wild Road Trip" or the "Highway One Classic". Zanna van Dijk is their ambassador for the UK which means she got to experience four of those road trips and shared the experience with her audience on social media. My job was to create the content for this purpose - for her and for Visit California.

Diversified Content On the three road trips we have done so far, the focus was a different each time. We went from big cities over lonely coastal roads to mountain resorts in higher altitude. The audience saw many different aspects of California rather than just classic Los Angeles. Different impressions for a broad audience Collaborations with friends Especially the content from the third trip, when Zanna's best friend Steph joined the project was fantastic for Visit California as the road trip vibe with friends could be delivered much better. Emotions instead of solo road tripping sunset Castle Rock Big Bear Lake Away from the beaches Surfing and L.A. are some of the most obvious pictures everyone has in mind when thinking of California. As on each trip I do, I love the idea of going to places that usually noone has in mind when promoting a destination. Those are the spots that can drive excitement on social media much more easily. California is more Diversity was key On the three road trips we have done so far, the focus was on something different each time. We went from big cities over lonely coastal roads to mountain resorts in higher altitude. The audience saw many different aspects of California rather than just classic Los Angeles. On each road trip we saw something different. Classic vibes A great way to show how easy it is to escape to such "hidden secrets" is, if you start where audiences can make a connection to. We started in New Port Beach where yachts, villas, beaches and luxury livestyle is everything and then documented our quick escape into the backcountry of California. Connection with hotspots National Parks During our road trips we visited many of the National Parks that California has to offer. The response to our content of the lesser known parks like Lassen Volcanic Park was phenomenal because people haven't seen much of this park before. There is not only Yosemite California's North The hot and sunny south of California is well known to everyone. So we wanted to spent as much time as possible for exploring new spots far away from the crowd. In northern California we lived mostly without service but were amazed by the spots we were able to capture here. Where it gets greener

Heart Lake Mount Shasta Reflection sunset Heart Lake with Mount Shasta in the background giant sequoia grove california drive range rover Driving through giant sequoias Zanna van Dijk California road trip @ZannaVanDijk & @stephelswood giant sequoia grove california drive Driving through giant sequoias Lassen Volcanic Park Trail Lassen Volcanic National Park Trail Iconic golden gate bridge picture wallpaper print The Golden Gate Bridge in San Francisco sunset Castle Rock Big Bear Lake Castle Rock at Big Bear Lake California House Boat Houseboat trip Bumpass Hell Trail Lassen Volcanic National Park Bumpass Hell | Lassen Volcanic Nat. Park Mendocino Grove glamping Mendocino Grove glamping joshua tree national park sunset Joshua Tree National Park at sunset Highway One Sunrise Mist Waves Ocean Sunrise view from Highway One Steph Elswood California road trip Steph Elswood Hetch Hetchy Yosemite National Park Hetch Hetchy Yosemite National Park airstream caravan campber lights rgb Airstream Caravan in Ojai

Zanna's VLOG I Zanna van Dijk and Steph Elswood To Zanna's YouTube Channel To Zanna's YouTube Channel

Callout

Thank you to all partners, clients and friends. None of the road trips would be as great without you!

Zanna van Dijk and Steph Elswood
Zanna van Dijk
Steph Elswood
Visit California
Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood Zanna van Dijk and Steph Elswood

GET IN CONTACT

Do you have questions related to Content Creation and marketing for your destination, resort or company? Contact me now and I will get back to you within 24 hours.