Winter projects in the Swiss cantons of Valais, Graubünden and Bern
Switzerland - The outdoor paradise next door
Being only two hours away by car, Switzerland is the closest destination to my home that I have worked with so far. The most recent projects brought me to the cantons of Valais, Graubünden and Bern during winter season to promote skitouring on one hand and on the other hand "summer sports" for winter guests.
Projects in the Alps always come with great sceneries. During our winter projects I got to experience the 'Bernina Express', a train that goes from Chur in Switzerland all the way to Italy over the Alps. It was a great experience capturing this scenic ride on camera and great to see that it went viral on the web.
The beautiful Alps
If possible I choose to drive to all destinations in Switzerland by car. The drive already inspires me and gives me an opportunity to capture b roll footage around which I can later build the story.
Arriving early, staying late
Working with athletes
Over the past few years I have worked for many outdoor/ adventure companies, camera brands and tourismboards that all -at some point- had (extreme) action sports on their agenda. Some clients brought in professional athletes and some didn't. Guess which projects were far more successful?
It is a game changer
Together with Graubünden tourism I worked on a project called "summer sports in winter" which had the goal to inspire their audiences to enjoy activities that they usually know from summer such as mountain biking with fat bikes, ice climbing instead of climbing, ice fishing instead of fishing or sleeping in wooden camping pods instead of actual camping. It was a great eyecatcher since everyone expects to see classic winterports content on social media during these times.
Summer sports in winter?
On my project with MySwitzerland the goal was to inspire their audiences to try new ski routes instead of just hitting the most popular ones. With beautiful pictures, great athletes and motivated creators we all achieved this goal.
Follow the locals
Andri Ragettli x GoPro telemetry Data
Splitboarding in Gstaad
Ice Climbing in Pontresina
Muottas Muragl, St. Moritz
Nendaz at night
Winterports, Lake Silvaplana
Splitboarding in Gstaad
Thank you to all partners, clients and friends. None of the road trips would be as great without you!