When the tourism board of Chicago asked me to join them for a social media campaign to get some content while exploring the city, I didn't know anything about the city. Thanks to a great schedule that changed quickly and after the first winter project I soon returned to capture the sunny side of Chicago in the following summer.
A GREAT SCHEDULE
Choose Chicago managed to organize a great selection of activities that covered cultural, architectural, thrill seeking, gastronomical, sporting and scenical topics. This made daily story-telling on social media easy and entertaining.
Targeting of a broad audience
From temporary exhibitions at the Field Museum of Natural History to scenic helicopter flights above the skyline - the opportunity to choose my own schedule made it possible to explore "my Chicago" and share my interests and positive experiences with my audience. I loved it!
I could choose my activities
This is a point that adresses all tourism boards. If you want "special" output you have to be willing to organize special permissions, like emtpy museums (see the Japan project), Drone licenses, media passes to events, front row seats, etc... A bit of extra work can make an enormous difference for outpout and visibility.
Perks of working for a state department
Everyone loves food. It can be a great ice breaker to start conversations on social media. Many tourism boards however are scheduling meals for during the best times of the day like sunrise or sunset. Chicago did a great job in inviting us to Chicago style food at the right times during our stay.
Yes please - at the right time
The Chicago Loop
Chicago by night
Chicago Millennium Park
Sunset over Chicago
Thank you to all partners, clients and friends. None of the road trips would be as great without you!